Methodology

How Search Lighthouse analyzes search growth

Search Lighthouse separates site facts, search data, deterministic rules, AI interpretation, fix planning, and verification so every recommendation stays tied to evidence.

1. Site understanding

Search Lighthouse crawls the homepage, robots.txt, sitemap, sampled pages, metadata, schema, feed links, and page categories so later recommendations have site context.

2. Search data analysis

Google Search Console CSV, ZIP, OAuth rows, and Bing Webmaster exports are normalized into query, page, clicks, impressions, CTR, position, country, device, and date evidence.

3. Growth stage detection

Rules and trend history identify whether a site is in Needs Search Data, Not Indexed, Google Testing, Early Growth, or Authority Site before prioritizing fixes.

4. Finding generation

Deterministic checks find indexability, sitemap, canonical, metadata, low-CTR, zero-click, ranking opportunity, and GEO trust issues before AI interpretation is added.

5. Fix plan creation

A diagnosis report can become a fix plan with P0/P1/P2 implementation tasks, acceptance criteria, and briefs for Codex, Cursor, Claude Code, or markdown workflows.

6. Verification

Each task gets a verification path: instant crawl, later search data, manual review, or not verifiable. Work is not considered proven until evidence changes.

7. Monitoring

Paid monitoring stores snapshots, detects meaningful changes, generates alerts, and only creates new reports when action is needed.

Key framework

From diagnosis to proof.

Search Lighthouse is not a generic audit score. It turns evidence into a work log that builders can ship and verify.

Report

Diagnosis

Fix Plan

Treatment

Task

Action

Verification

Proof

Why Search Lighthouse Stores History

Current state is not enough.

Most tools show the current state of a site. Search Lighthouse stores enough context to explain whether changes actually worked after a fix ships.

  • Site Profile Scans
  • Search Snapshots
  • Reports
  • Fix Plans
  • Verification Events

Sample output

The recommendation stays concrete

Current StageGoogle Testing
Biggest ProblemLow CTR
Next ActionRewrite title templates
Expected ImpactMedium

Monitoring framework

Monitoring does not create report spam.

Search Lighthouse creates snapshots.
It detects meaningful changes.
It generates alerts when action is needed.
It only creates reports when the evidence justifies a new decision.

See the framework on your own domain.

Start with a public URL scan, then add search data, fix plans, and monitoring when you need deeper evidence.